The Mexican cult of the Santa Muerte (Sacred Death) was clandestine until recently, but it is becoming more prominent not only in Mexico but also in Canada and the USA. It is celebrated on May 5th and on the Day of the Dead in November, where people go in the streets and put makeup to look like the Queen of Death.
I am fascinated because of its ambiguity, being an icon not only for regular citizens but also worshipped by many of the cartels in Mexico; by how its folklore and its colors reflects Mexican art and society. And more generally, how people worship as a deity something that, in European culture, is considered sinister and scary, in a similar way as eastern religions aim see Nirvana, the cessation of consciousness, as desirable, while it is terrifying for many of us.
The depictions of our Queen are also iconic in their own way. This is our Queen depicted as our lady of the Santa Muerte.